July 2024

Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS.  Marketing is a long game with many touches. While you may not be able to assign a specific

Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute to our overall success? That

I’ve lived in cities as large as London and as small as Asheville, North Carolina (the latter of which packs a punch of flavor that hits harder than many major cities twice its size). Suffice it to say, I would have never anticipated landing in a tiny college town in the cornfields, but I’m only

In the realm of the technology adoption life cycle, I once comfortably identified with the early majority adopter—not a laggard or skeptic, but also not an innovator. I would have described myself as pragmatic, preferring to wait until a piece of technology had been proven effective before embracing it and seeking the experiences, opinions and

I first met Dan Kleftstad at WNIJ, the NPR affiliate station in my town. I was visiting the station, and he was the current Morning Edition host, but he was also on his way out. He was retiring from the station. He had published his horror novel Fiona’s Guardians in 2020 and was in the

Summertime brings with it a general celebration of the great outdoors. From beach retreats to hiking adventures, this time of year inspires myriad reasons to leave the house. Though a sunny day can always motivate me to head outside, there’s nothing that boosts that desire more than an opportunity to do one of my favorite