Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS. Marketing is a long game with many touches. While you may not be able to assign a specific …
Don’t Let Digital Marketers Tell You that You Can’t Measure ROI Read More »
Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute to our overall success? That …
I’ve lived in cities as large as London and as small as Asheville, North Carolina (the latter of which packs a punch of flavor that hits harder than many major cities twice its size). Suffice it to say, I would have never anticipated landing in a tiny college town in the cornfields, but I’m only …
10-Stop Guide to Chicago: A Guide to the Windy City You Won’t Find in Your Tourist Book Read More »