September 29, 2025

What Is a Positioning Statement? Why It Matters—and How to Write Yours

Gain an understanding of exactly what a positioning statement is and why it matters when it comes to branding. Discover practical tips on how to craft one for your brand and use our examples to help you get started.  A positioning statement is a short, strategic description that defines what your brand offers, who it

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ChatGPT Pulse Delivers Curated News and Insights to Help Professionals Stay Informed Without Wasting Time

OpenAI is offering ChatGPT users a new way to start their day. The company’s latest personalization feature, called ChatGPT Pulse, allows the chatbot to learn from your past conversations and even from apps on your phone—like your calendar and email—to provide updates tailored specifically to your interests.  By analyzing this data, Pulse identifies topics it

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How MS Health Coach Karen Dwyer turned health around — and found a new business

Growing up, MS to Success founder Karen Dwyer dreamed of someday being successful. Her childhood vision? Hitting the hair salon for a weekly professional blowout. Today, the Dublin-based entrepreneur and chronic illness advocate gets her hair blown out twice a week. And while Dwyer looks forward to her regular hair appointment, it’s nothing compared to

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