February 3, 2025

The EQ Advantage

Eli Itzhaki’s locksmith business, Keyzoo, was booming and fully focused on scaling—adding more trucks, optimizing routines and hiring new technicians. Amid this growth, Itzhaki had to dismiss a technician for chronic lateness. It was only when the technician broke down during the exit interview that Itzhaki discovered the real reason behind the employee’s tardiness: a

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