August 28, 2023

What Does the TikTok Trend of De-influencing Mean for Your Brand?

In a TikTok from February, user @matchabuttercookie faces the camera to address her more than 27,000 followers. Her face is serious, and her voice is sincere. “OK, this is me jumping on the de-influencing train,” she begins, before listing some of the home goods and kitchen items—including Caraway pans and Urban Outfitters furniture—that she’s regretted

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