Motivational

Motivational

Finding a Voice in the Future of Work

I remember it vividly, my first pitch meeting at The Columbia Missourian, the student-run newspaper at the University of Missouri. Beats were assigned based on skill set—something typically determined by a reporter’s existing portfolio. For me, an introverted homeschooled kid without high school paper experience, it meant whatever was left: the health and safety beat. […]

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From the CEO: How to Take a Leap and Get Your Team to Jump with You

Right now, entrepreneurs are standing in front of some of the biggest money—and the biggest money shots—in human history. The opportunities are staggering. As I talk to up-and-comers and seasoned pros alike, two crucial conversations come up: How do I quickly decide whether an opportunity is worth it? How do I get other people to

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How to Stay Motivated While Job Hunting During the Holidays This Year

The COVID-19 pandemic left millions of Americans jobless, and Business Insider’s list of major companies that have announced job cuts suggests another round of layoffs is underway. If you’re feeling stressed about your own job security or unmotivated as you search for a job during the holidays in today’s highly competitive job market, this probably

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Unique Corporate Gifts Your Clients and Employees Will Love

Corporate gifting should be fun! It also serves a valuable purpose to your business—from contributing to your client retention strategy to augmenting your employee awareness program. During holidays, anniversaries and major events, company gifts have become an essential feature of business. At the same time, corporate gifting can be complex. For instance, giving wine or

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

“Racial pay gaps are an issue in every industry,” NBC News reported last year. “Nowhere is it worse than in influencer marketing.” That NBC story cited a study from the public relations firm MSL U.S. and The Influencer League, which found a 29% pay gap between white influencers and influencers of color. The gap between

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What Is the Creator Economy and Where Do You Fit into It?

More than 50 million people across the world consider themselves content creators. Kiersten and Julien (@richandregular) themselves left the real estate industry to invest more in being creators through podcasting, blogging, making videos and more. This week, they share what the creator economy is and how people are monetizing their online content on platforms such

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Once Upon a Time in Marketing: The Power of Storytelling

“There is a reason humans are so fascinated with stories,” says Nancy Duarte, author of DataStory: Explain Data and Inspire Action Through Story and Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. “People are interested in transformation, and in a well-told story; they see themselves in that story.” According to Duarte, the classic three-part

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Elevate Your Writing and Personal Brand with Ann Handley

It might seem counterintuitive, but it’s important to embrace procrastination as part of your writing process.  Ann Handley is a digital marketing pioneer, writer and speaker focused on inspiring businesses worldwide to elevate their marketing. This week, she chats with On Your Terms host Erin King about embracing the struggles of writing and marketing while

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