October 2025

I’ve been to South by Southwest (SXSW) more times than I can count, and every time I walk through the busy conference center and crowded streets of Austin, Texas, I’m reminded why I keep coming back. It’s a melting pot of music, tech, media, innovation and bold ideas—exactly the kind of energy I thrive on.

Getting a promotion—or being an internal hire—is typically easier when you’re already familiar with the company culture, how everything works and what’s expected of you. It’s also easier for your employer since they don’t have to look externally, which saves time and paperwork. During this process, you’ll likely have to answer some promotion interview questions.