Blue Ocean Strategy is a marketing approach developed by W. Chan Kim and Renee Mauborgne, professors at INSEAD, a private university with locations around the world. Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. Since then, their ideas have become an industry of their own, with books, websites, courses and

You need to improve your customer service. And not necessarily because you are doing something wrong. But because demand for improvement is ever-increasing. Recent customer service research from Microsoft suggests customer service expectations have risen sharply in recent years. It matters to your bottom line because customers base their future spending on their customer service

On his 14th birthday, Deepak Chopra’s father made a small, yet purposeful gesture: He gave his son some novels by Sinclair Lewis and W. Somerset Maugham as a birthday gift. Chopra’s father was a doctor in their native India, and he wanted his son to become a doctor, too. Chopra dreamed of becoming a writer.