I can hear my client’s breath on the phone, and it feels like the sliding door of an elevator opening—that moment when you aren’t sure whether you’ll be alone on a seconds-long ride of life—when she exhales and says, “I’m not very good with dates and times. I can’t remember when it happened, just that […]

What is your brand story? And how can you make your particular brand stand out among the rest? Always remember that your brand encompasses all the things someone feels when they think of you. A car manufacturer’s brand might include feelings of safety and luxury. But it also involves the company’s history and approach to

There’s a scene near the beginning of the film Steve Jobs, in which the titular character, played by Michael Fassbender, is about to go on stage and introduce the world to the Macintosh. It’s a moment he hopes will usher in the point-and-click future of personal computing and change the arc of history forever. But

As we sat down to plan the magazine this article originally appeared in, it quickly stood out to me that the official on-sale date—Oct. 5, the day this issue becomes widely available on newsstands—is exactly the 10-year anniversary of the death of Steve Jobs. In honor of the visionary Apple and Pixar co-founder, who inspired