Motivational

Motivational

Social Media Blackouts Prove the Lasting Importance of Newsletter Marketing—Here’s How to Build a Strategy Worth Opening

Several minutes into seeing the same refresh button, over and over again, on our Facebook and Instagram feeds, we all began to learn what was happening: A social media blackout. On Oct. 4, 2021, three of Meta’s platforms—Instagram, Facebook and WhatsApp—were down for more than five hours due to a disruption in the networking conglomerate’s

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How a SWOT Analysis Can Help You Gain Self Awareness

Gary Vaynerchuk is the first person I heard talk about self-awareness. His definition was simple: being able to accept your weaknesses while focusing your attention on your strengths. Gary Vee speaks often about internal self-awareness, which is clarity on how we perceive our values, vision, goals, reactions and expectations. On top of that, it’s how

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Serving Your Ideal Client Starts with Understanding Their Buying Motives

People don’t like to be sold, but they love to buy. It is an undeniable rule that on the surface seems relatively simplistic, but when you dig deeper, you’ll find the complexity lies in uncovering the motive of why people buy. Uncovering buying motives goes against the strategy of selling. Selling implies informing the prospect

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How to Talk to Your Boss About Race: A New Book Explores Language Used in the Workplace and How We Can Improve

Language is a challenge when it comes to the words we use to describe race and racism. It’s constantly evolving to become more specific, expansive and inclusive. It’s also constantly being co-opted or weaponized to undermine its effectiveness. Just look at what happened to the word “woke.” The word comes from the phrase, “Stay woke,”

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3 Keys to Earning and Increasing Capital as a Black Woman in Business

Earning and increasing capital as a Black woman in business shouldn’t be burdensome. Recent research has shown that Black women entrepreneurs are among the most successful business owners, earning between 25-50% more than their white counterparts. Although Black women entrepreneurs are increasing at unprecedented rates, they also face unique challenges that may prevent them from

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13 Key Traits of Strong Professional Relationships

Strong relationships are essential to business and career success. Whether it’s your boss, colleagues, mentors, clients or customers, or other people in your professional network, it’s important to actively nurture and build these relationships, as they can see you through all stages of success. One challenge of relationship building in the social media era is

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