Inspirational

Marketing your business online is rough stuff. Entrepreneurs—especially solopreneurs—sometimes struggle to find their ideal audience. No one is instantly great at it, which means customers are bombarded with lousy content every hour. It’s filling up their inboxes and clogging their social feeds, and it’s exhausting. “We humans don’t have the time or the mental energy,”

On this week’s episode of SUCCESS Line, I talk to Patrick, a real-estate entrepreneur who recently wrote and self-published his first book. He has already sold 500 copies, which is no small feat, but he has big dreams of best-seller lists and sequels.  He wants to know, “How do I build an audience for my

If you had to describe yourself to a stranger, would you know what to say? Jessica Zweig, founder and CEO of personal branding agency SimplyBe., explains that clever personal branding isn’t as easy as it looks. It’s about knowing and valuing yourself, and then broadcasting that to the world. “It’s really an act of empowerment.

We all have taboos about money that make us uncomfortable discussing certain subjects, like how much we make, what we paid for our house or car, or how our investment portfolio is doing. Although the etiquette around discussing money is changing, many social cues tell us to avoid talking about the ups and downs of