Inspirational

Inspirational

Serving Your Ideal Client Starts with Understanding Their Buying Motives

People don’t like to be sold, but they love to buy. It is an undeniable rule that on the surface seems relatively simplistic, but when you dig deeper, you’ll find the complexity lies in uncovering the motive of why people buy. Uncovering buying motives goes against the strategy of selling. Selling implies informing the prospect

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How to Talk to Your Boss About Race: A New Book Explores Language Used in the Workplace and How We Can Improve

Language is a challenge when it comes to the words we use to describe race and racism. It’s constantly evolving to become more specific, expansive and inclusive. It’s also constantly being co-opted or weaponized to undermine its effectiveness. Just look at what happened to the word “woke.” The word comes from the phrase, “Stay woke,”

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3 Keys to Earning and Increasing Capital as a Black Woman in Business

Earning and increasing capital as a Black woman in business shouldn’t be burdensome. Recent research has shown that Black women entrepreneurs are among the most successful business owners, earning between 25-50% more than their white counterparts. Although Black women entrepreneurs are increasing at unprecedented rates, they also face unique challenges that may prevent them from

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